The Summer News Hole

The middle of summer has traditionally been viewed as a slow season for local news. Exceptions occur, of course, due to natural disasters or other major breaking news. But the traditional popularity of families and workers taking summer vacations can fuel a slow down in the mainstream news generating activities of government, politics, business and community affairs.

This May Be Your Opportunity

If you've been contemplating a publicity idea for your business or organization, now may be a good time to make your pitch. Other than annual fairs and festivals, does it seem quiet in your community? Is your city council skipping a meeting? Do some of the articles on the front page of your local newspaper seem marginal as major news? These can be signs that your local media are struggling to find news.

For help identifying a possible news angle for your business, visit www.cuclispr.com/tipsheets.html.